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About Noetic

Unblocking the built world.

Regulations start from good intentions. The Clean Air Act. Historic preservation laws. Safety codes. Accessibility requirements. These aren’t bureaucratic obstacles — they’re the result of people fighting for what matters.

But somewhere along the way, we broke the system. We turned protections into paralysis. The very regulations designed to protect the vulnerable have driven up costs fueling the housing crisis. Environmental reviews intended to safeguard the planet now slow development of the climate solutions we desperately need.

We shouldn’t have to sacrifice our values and societal protections to move faster. Noetic exists to harness advancements in AI to accelerate development in harmony with regulatory approvals.

Building has become too slow.

In growing cities, site plan review takes 12–18 months from submission to approval. Every month represents investment waiting, projects stalled, and housing delayed. The bottleneck isn’t malicious — it’s manual. City reviewers check the same things every time: stormwater management, setbacks, parking calculations, landscaping requirements. It’s rigorous, necessary work that software can now do in hours.

There are 580,000 people experiencing homelessness in America while we debate housing permits. We have the technology to eliminate carbon emissions but not the regulatory infrastructure to deploy it quickly enough. Every month spent going back and forth on site plan approvals is a month closer to deeper housing crises and further erosion of trust in the institutions that are supposed to help.

12–18 mo
Average site plan review timeline in growing cities
6–9 rounds
Of review comments on a typical project
$7K+/day
In carrying costs on a typical multifamily project

What we believe.

Good intentions should scale.

Regulations protect what matters. We’re not here to weaken them — we’re here to make compliance checking fast enough that protections don’t become obstacles.

We can move fast without breaking things.

The status quo is unsustainable — we’re moving too slow while people can’t afford homes and infrastructure crumbles. Speed and safety aren’t opposing forces.

We don’t sell software. We sell time.

Time back to developers who want to build affordable housing. Time back to engineers who want to engineer, not navigate paperwork. Time back to communities that need infrastructure this decade, not the next.

Regulations should attract innovation.

Cities that offer the most intelligent, helpful, and rapid regulatory processes will attract the development that solves housing, climate, and infrastructure challenges.

Validated where it matters.

Noetic was built in partnership with municipal reviewers and civil engineering firms. In independent validation with the City of Austin, Noetic identified 83% of the same issues as city reviewers — on real submitted plans, across multiple review disciplines.

“Noetic is addressing the site plan review challenge with an AI-driven review solution that has the potential to transform the way we do business.”

Dr. Eric A. Johnson — Assistant City Manager, City of Austin

“Improving the quality of submissions upfront is one of the most effective ways to reduce review timelines. This pilot allows us to test how technology can support that process in a practical, project-focused way.”

Shelly Mitchell, P.E. — Senior Vice President, Pape-Dawson Engineers

Timeline

2025

Founded

April 2026

Launched partnership with the City of Austin, Pape-Dawson Engineers, and Dunaway

May 2026

First AI-assisted site plan reviews submitted through City of Austin

Our founders

Heidi Laki
Heidi Laki
Founder & CEO

Heidi spent two years in the Peace Corps before building her career across McKinsey and Vista Equity Partners. Most recently she led AI product at Indeed, building the company’s AI agent suite for employers.

Jason Ford
Jason Ford
Founder & CTO

Jason founded FeedMagnet, a user-generated content platform acquired by Bazaarvoice. He went on to serve as VP of Engineering at ICON, the company building 3D-printed houses, and most recently was an engineering and AI leader at Indeed.

Come build with us.

We’re building the future of regulatory infrastructure. If you believe building things shouldn’t take longer than it needs to, we’d love to hear from you.

Get in Touch
© Noetic, Inc. 2026
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Built in Austin, Texas